E-commerce stores
Recover abandoned carts and turn first-time buyers into repeat customers with automated flows.
Email Marketing Automation
Automated emails that welcome, remind and bring customers back, sent to the right people at the right time.
From $1,200 per month
- Founder-led
- Fixed written quote in 48 hours
- Milestone payments
- NDA on request
- Weekly progress updates
Who it's for
Built for teams like yours
Course creators and coaches
Nurture new subscribers from free content to a call, a webinar or a paid course.
Service and B2B businesses
Follow up enquiries and keep past clients informed without writing every email by hand.
What you get
Everything in your email marketing automation project
01
Domain authentication
SPF, DKIM and DMARC set up on your sending domain so inbox providers trust your emails.
02
List and integration set-up
Your store, forms and CRM connected to Klaviyo or Mailchimp, with existing contacts cleaned and imported.
03
Welcome flow
A short series that introduces your brand, sets expectations and makes a first offer or next step.
04
Abandoned cart and browse flows
Timed reminders for shoppers who viewed products or left items in their cart.
05
Post-purchase and win-back flows
Thank-you, review, cross-sell and win-back emails that bring customers back for a second order.
06
RFM segmentation
Customers grouped by how recently, how often and how much they buy, so each group gets the right message.
07
Email templates
Branded, mobile-friendly templates that are easy for your team to reuse for campaigns.
08
Campaign calendar and reporting
Planned newsletters and promotions, with monthly results on revenue or enquiries from email.
CHAPTER 01
What email marketing automation services do for your business
Most people who visit your site, sign up or even buy once never come back on their own. Email marketing automation follows up for you: a welcome series for new subscribers, a reminder when someone leaves items in their cart, a thank-you and review request after a purchase, and a gentle nudge when a customer has gone quiet. Our email marketing automation services set these flows up in Klaviyo or Mailchimp, along with the segmentation and domain set-up that decide whether emails reach the inbox at all.
01.1
Who it suits
It suits e-commerce stores that want more repeat orders, course creators and coaches nurturing subscribers towards a launch, and service businesses that need consistent follow-up. It is part of our wider digital marketing service, and works especially well alongside paid ads, which bring in the subscribers and shoppers that flows then follow up.
CHAPTER 02
What is included
Deliverability comes first. We set up SPF, DKIM and DMARC on your sending domain, connect your store, forms or CRM to the email platform, and clean your existing list so invalid and long-inactive addresses do not drag down your reputation. Sign-up forms and consent wording are checked at the same time.
02.1
The core flows
Then the core flows. A welcome flow introduces your brand and gives new subscribers a reason to act. Abandoned cart and browse abandonment flows remind shoppers of what they looked at, timed so they help rather than nag. Post-purchase flows thank customers, show how to use the product, ask for a review and suggest a sensible next item. Win-back flows reach customers who have not bought in a while.
02.2
Segments that feel personal
Segmentation makes it relevant. We use RFM segmentation, grouping customers by recency, frequency and spend, plus interests and location where useful, so loyal buyers, first-timers and lapsed customers each get different messages. Everything is built on branded, mobile-friendly templates your team can reuse, and results are reported monthly.
CHAPTER 03
How we approach email
We build in order of impact. For most stores, welcome and abandoned cart flows are switched on before anything else, because they catch people at their most interested. Newsletters come later, once the automated base is working.
03.1
Landing in the inbox
Inbox placement is protected throughout. Google and Yahoo now expect bulk senders to authenticate their domain, offer one-click unsubscribes and keep spam complaints low, so we follow those rules, send to engaged contacts first and monitor reputation in tools such as Google Postmaster Tools. We would rather send fewer emails that are opened than many that train inboxes to treat you as spam.
03.2
Careful with discounts
Discounts are used carefully. Automatic discounts in every flow can teach customers to wait for an offer, so we test value-led messages, such as reviews, guides and bundles, against discounts and keep what works for your margins. When we also run your Meta ads, email and ads share audiences, so recent buyers are excluded from acquisition ads and lapsed customers can be retargeted.
CHAPTER 04
Timelines and what affects cost
Domain set-up and the first flows usually go live within a few weeks; a full lifecycle programme with segmentation follows over the next month or two. Delays most often come from waiting for DNS access to add authentication records, so arrange that early.
04.1
What affects the cost
Cost depends on your platform and integrations, the number of flows and emails in each, how much design work templates need, whether you need content in more than one language, and whether we also write and send regular campaigns. Migrating from one platform to another adds work. Everything is set out in a fixed written quote after a free consultation.
CHAPTER 05
Mistakes that hold email back
The most common problem we see is an account with years of newsletters and no automated flows, so the emails that would earn most are missing entirely. Others send every campaign to the whole list, including people who have not opened anything in a year, which slowly harms inbox placement for everyone. Abandoned cart emails go out too late, or lead with a discount every time.
05.1
Common mistakes
Templates look good on desktop but break on mobile or in dark mode, where many emails are read. Sign-up forms promise nothing specific, so few people join. And domains are left without DMARC, which makes it easier for others to impersonate the brand. We check for each of these in the first weeks, and the fixes are usually quick compared with the difference they make.
CHAPTER 06
Why Omebly for email automation
Projects are led personally by founder Nazmul Hussain, who brings 10+ years of building websites and digital products, which helps when integrations, tracking or DNS records need technical work. Copy, design and set-up are handled by one team, and you approve every flow before it goes live.
06.1
You own everything
Your email account, lists and templates belong to you, and an NDA is available on request. If visitors click through but do not buy, our conversion rate optimisation work looks at the landing page, and GA4 and analytics dashboards show email’s real contribution alongside your other channels.
06.2
Talk to us
Tell us your platform and list size on WhatsApp or through the contact page, and we will suggest the first flows to build.
How we work
From first call to hand-over
- 1
Free consultation
Under 1 weekWe review your platform, list size, current emails and goals, and agree which flows matter most.
- 2
Deliverability and set-up
1-2 weeksDomain authentication, platform integration, list clean-up, consent and sign-up forms.
- 3
Core flows
2-3 weeksWelcome and abandoned cart flows are written, designed, tested and switched on first.
- 4
Segments and further flows
2-4 weeksPost-purchase, win-back and browse flows, with RFM segments built from your customer data.
- 5
Campaigns and optimisation
OngoingRegular campaigns, subject line and timing tests, and a monthly report and call.
Tools we use
- Klaviyo
- Mailchimp
- Shopify
- WooCommerce
- Google Postmaster Tools
- Google Analytics 4
- Figma
Packages
Pick a starting point
From $1,200 per month. Every project gets a fixed written quote after a free consultation, with milestone payments.
Email foundations
From $1,200
- SPF, DKIM and DMARC set-up
- Platform integration and list clean-up
- Welcome flow
- Abandoned cart flow
Full lifecycle automation
Fixed quote
- Everything in email foundations
- Browse, post-purchase and win-back flows
- RFM segmentation
- Reusable branded templates
Ongoing email marketing
Fixed quote
- Monthly campaign calendar
- Newsletters and promotions written and sent
- Flow and subject line testing
- Monthly report and call
Compare
Omebly vs sending occasional newsletters by hand
| Omebly | Sending occasional newsletters by hand | |
|---|---|---|
| Timing | Flows triggered by what each person does | Sent when someone has time |
| Relevance | Segments by purchase behaviour and interest | Same email to everyone |
| Deliverability | Authenticated domain and clean list | Higher risk of landing in spam |
| Revenue tracking | Results measured per flow and campaign | Hard to tell what email earns |
| Your time | Core flows run every day automatically | Every email written from scratch |
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FAQ
Email Marketing Automation: questions people ask
Should we use Klaviyo or Mailchimp?
Klaviyo is usually the stronger choice for e-commerce stores, because it pulls detailed order and browsing data from platforms like Shopify and makes segmentation by purchase behaviour easy. Mailchimp suits simpler newsletters, service businesses and smaller lists. If you already use one, we normally build on it rather than migrate, unless it clearly holds you back.
Why do SPF, DKIM and DMARC matter?
They prove to Gmail, Outlook and Yahoo that your emails really come from your domain. Google's and Yahoo's sender requirements now expect bulk senders to authenticate their domain, offer easy unsubscribes and keep spam complaints low. Without authentication, even good emails are more likely to land in spam or be rejected, so we set it up before sending anything.
What is RFM segmentation?
RFM stands for recency, frequency and monetary value: how recently someone bought, how often, and how much they spend. It separates loyal customers from one-time buyers and from people slipping away. Each group gets different messages, for example early access for loyal customers and a gentle win-back offer for lapsed ones, instead of everyone receiving the same discount.
Can we email our existing contact list?
Only people who agreed to hear from you, in line with the privacy and anti-spam rules in your markets. We review where your list came from, remove invalid and long-inactive addresses, and avoid purchased lists entirely, because they damage deliverability for everyone else on your account. If consent is unclear, a re-permission email can confirm who wants to stay.
Do you write and design the emails?
Yes. We write the copy, design branded templates that work on mobile and in dark mode, and build them in your platform. You approve each flow before it goes live. If you prefer to write campaigns yourself, we can set up templates and flows and train your team to use them.
How much revenue will email bring us?
We can't promise a figure. It depends on your list size, how engaged subscribers are, your products and how often people buy. What we do is set up the flows that typically matter most, measure revenue or enquiries from each flow and campaign in your platform and GA4, and keep improving the ones that perform.
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Start a project
Let's talk about your email marketing automation project.
Tell us what you have in mind. You get a free consultation and a fixed quote within 48 hours.
Prefer email? info@omebly.com