Established businesses that look dated
A modern identity that fits today's screens while keeping the trust customers already have.
Rebranding
A modern brand that keeps the recognition you have earned, with a clear plan to switch every touchpoint over.
From $4,500 one-time
- Founder-led
- Fixed written quote in 48 hours
- Milestone payments
- NDA on request
- Weekly progress updates
Who it's for
Built for teams like yours
Companies that have outgrown their brand
A brand that reflects new services, markets or a larger customer base.
Businesses after a merger or name change
One coherent identity and a planned switch-over that avoids confusing customers.
What you get
Everything in your rebranding project
01
Brand equity and legacy visual audit
What customers recognise and value today, and what holds the brand back.
02
Rebrand scope recommendation
A clear view on whether you need a refresh, an evolution or a full rebrand.
03
Updated positioning
Your brand story and promise revised to fit where the business is now.
04
New visual identity
Logo system, colours and typography, modernised in a flat, glassmorphic or other suitable style.
05
Before-and-after touchpoint mock-ups
Website, app icon, signage, stationery and social shown in the new identity.
06
Touchpoint migration roadmap
Every place the brand appears, listed and prioritised for the switch-over.
07
Updated brand guidelines
Rules for the new identity so the change sticks.
08
Launch announcement assets
Social posts, email header and a short explanation for customers and staff.
CHAPTER 01
A rebranding agency that protects what you have built
An established business already has something a new one does not: customers who recognise it. That recognition is valuable, and careless rebrands throw it away. As a rebranding agency, Omebly modernises established businesses while keeping the parts of the brand people already know and trust, then plans how every sign, screen and document switches over.
01.1
When a rebrand makes sense
Businesses come to us when their brand looks dated next to newer competitors, when they have grown into new services or markets, or after a merger or name change. Every project starts with an audit of the current brand and ends with a roadmap for the roll-out, not just a new logo. Rebranding is part of Omebly’s brand building service.
CHAPTER 02
What’s included in a rebrand
A brand equity and legacy visual audit. We collect every version of your brand in use: logos, signage, website, app, packaging, documents and social profiles. We gather input from customers and staff and review your reviews and competitors. The audit separates the elements people recognise and value from the ones that are dated, inconsistent or confusing.
02.1
The right depth of change
Not every business needs a full rebrand. From the audit, we recommend one of three levels: a refresh that tidies and modernises the current identity, an evolution that keeps the core idea but rebuilds the system, or a full rebrand with new positioning and visuals. You decide with the evidence in front of you.
02.2
Updated positioning
If the business has changed, the brand story should too. We revisit your promise, audiences and personality, drawing on the same methods as our brand strategy service.
02.3
A modern visual identity
The new logo system, colours and typography, designed for today’s screens: responsive logo versions, app icons, dark mode and social profiles. Depending on your audience, the look may move towards a clean flat style or a layered glassmorphic style, always grounded in the elements worth keeping.
02.4
Before-and-after mock-ups
We show the new identity on your real touchpoints, such as your website header, shopfront, vehicles, uniforms and invoices, so you can judge it in context.
02.5
A touchpoint migration roadmap
A list of every place the brand appears, grouped by priority, cost and owner, with a suggested order for switching over.
02.6
Updated guidelines and launch assets
New brand rules, plus announcement posts, an email header and a short explanation for customers and staff.
CHAPTER 03
How we approach rebranding
Evolution beats revolution for most businesses. Customers find you by colour, shape and name long before they read anything. A sudden, complete change can make loyal customers wonder whether you are still the same company. Where the audit shows strong recognition, we evolve the brand so it feels fresh but familiar.
03.1
Change what is broken, not what is merely old
Some old elements are assets, such as a distinctive colour or a well-known symbol. Others hold the brand back, such as a logo that cannot work as an app icon. We judge each element on its own merits.
03.2
Design for today’s touchpoints
Many older logos were designed for print and signage. Modern brands also live in browser tabs, app icons, profile images and dark-mode screens. We test the new system at every size and on every background.
03.3
Plan the switch-over before launch
The most visible failure in a rebrand is a long period with old and new versions side by side. The roadmap sets out what changes on launch day, mostly digital, and what follows in stages, mostly print and physical items, so the transition is quick and deliberate.
03.4
Bring people with you
Staff should hear about the rebrand before customers do. We provide a short internal briefing alongside the external announcement, explaining what changed, why, and what stays the same.
03.5
Name changes need extra care
If the rebrand includes a new name, there are legal, domain and listing steps. Trademark checks stay with your trademark professional, and we include domain redirects and business profile updates in the roadmap.
CHAPTER 04
Timelines and what affects cost
Your fixed written quote sets the timeline after the free consultation. The biggest factors are:
- Depth of change: refresh, evolution or full rebrand.
- Number of touchpoints, from a few digital profiles to branches, vehicles and packaging ranges.
- Research scope: how many customers and staff we hear from.
- Name change, which adds naming work and more roll-out steps.
- Sub-brands and product linesthat need to move together.
04.1
Physical items
Physical items such as signage, vehicle wraps and printed stock are produced by your suppliers and paid for separately, so the roadmap also helps you budget for them and use up existing stock sensibly.
04.2
Prices
Starting prices for brand projects are shown on the parent service page.
CHAPTER 05
Why Omebly for your rebrand
Every project is led by our founder, Nazmul Hussain, who has 10+ years building websites, apps and digital products. Because Omebly also designs and builds websites and apps, your digital roll-out can be planned by the same team that designed the identity. You get a fixed written quote within 48 hours, weekly reviews and milestone payments released only after you review each stage. Once fully paid, the identity, guidelines and files we create are yours, and an NDA is available, which matters when a rebrand is confidential until launch. For a new mark on its own, see our logo design service.
05.1
Talk to us
Thinking about a rebrand? Message us on WhatsApp at +91 70444 33991 or book a free consultation.
How we work
From first call to hand-over
- 1
Free consultation
1 weekWhy you want to rebrand, what has changed and what must stay, then a fixed written quote.
- 2
Audit and research
2-3 weeksBrand equity audit, customer and staff input, and a competitor check.
- 3
Strategy and scope
1-2 weeksPositioning updated and the depth of change agreed: refresh, evolution or full rebrand.
- 4
Identity design with weekly reviews
3-5 weeksNew identity directions, refinement and real touchpoint mock-ups.
- 5
Roll-out plan and guidelines
2-3 weeksMigration roadmap, guidelines, launch assets and hand-over.
Tools we use
- Adobe Illustrator
- Figma
- Adobe InDesign
- Adobe Photoshop
- Miro
- Google Forms
- Google Sheets
Packages
Pick a starting point
From $4,500 one-time. Every project gets a fixed written quote after a free consultation, with milestone payments.
Brand refresh
From $4,500
- Brand equity and visual audit
- Refined logo, colours and type
- Updated usage guide
- Key touchpoint mock-ups
Full rebrand
Fixed quote
- Everything in Brand refresh
- Updated positioning and brand story
- New logo system and visual identity
- Full brand guidelines
- Touchpoint migration roadmap
Rebrand and roll-out support
Fixed quote
- Everything in Full rebrand
- Launch announcement assets
- Templates for social, documents and slides
- Website and app visual update planning with Omebly's web team
Compare
Omebly vs a new logo on its own
| Omebly | A new logo on its own | |
|---|---|---|
| Starting point | An audit of what customers recognise and value | A designer's fresh take |
| Customer recognition | Familiar elements kept on purpose | Often lost in the change |
| Fit with the business today | Positioning updated before design | Old message with a new look |
| Switch-over | Prioritised roadmap for every touchpoint | Old and new versions mixed for months |
| Long-term consistency | New guidelines and templates | No rules for the new identity |
| Communication | Launch assets explaining the change | Customers left to notice on their own |
FAQ
Rebranding: questions people ask
How do we know whether we need a refresh or a full rebrand?
A refresh keeps your name and main logo idea but modernises the details, colours and type. A full rebrand changes the position, look and sometimes the name. The audit shows which you need: if customers like and recognise your brand but it looks dated, a refresh is often enough. If the brand no longer fits the business, go further.
What is a brand equity audit?
It is a structured look at what your current brand is worth to customers: which colours, symbols, names or phrases they recognise, what they associate with you and what feels out of date. We gather this from customer and staff input, reviews and a review of your materials, so the rebrand keeps real recognition rather than guessing.
Will a rebrand affect our search rankings or online reviews?
A visual rebrand alone does not change your website's search performance. Changing your name or domain needs care: redirects, updated business profiles and consistent listings. Your reviews stay attached to your business profiles if they are renamed rather than recreated. We include these steps in the migration roadmap and coordinate with your web team.
How do we roll out a rebrand without confusing customers?
With a planned switch-over. The migration roadmap lists every touchpoint, from website and app icons to signage, invoices and uniforms, and groups them by priority and cost. Digital items usually switch on launch day, while printed and physical items follow in stages. A short announcement explains the change and what stays the same.
Should we involve our staff in the rebrand?
Yes, early. Staff talk to customers every day and know what they value about the brand. We include them in the audit through a short survey or session, and brief them before launch so they can explain the change confidently. People who understand the reasons are much more likely to use the new brand correctly.
Do you also update our website and app for the rebrand?
We can. Omebly also designs and builds websites and apps, so the rebrand and the digital updates can be planned together. Visual updates to an existing site or app are quoted as part of the roll-out, and larger redesigns go through our web or app development services with their own written quote.
Start a project
Let's talk about your rebranding project.
Tell us what you have in mind. You get a free consultation and a fixed quote within 48 hours.
Prefer email? info@omebly.com